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Recruitment and retention

herald_cat

I've been thinking about these topics for awhile now - particularly since I talked in the winter about my friend Sarra's experience in Ealdormere, with the tiny experienced group that was convinced they were the only active members, and the people they were ignoring.

I realized then that one of my friend Sarra's passions, and gifts, is in community-building; drawing in new people suits her extrovert self.

I'm realizing that this is a gift, because not everyone does it.

I'm also realizing that some groups survive in spite of themselves, in spite of their attrition and loss of members, simply because there's a large enough pool of people to draw  from.

Insulae Draconis desperately wants to grow into a principality. Everyone agrees that we need more numbers to do so - members, and particularly fighters.

But we don't have a cohesive recruitment plan, to do that drawing-in.

We 'compete' with a number of other activities, particularly LARPers and reenactors. (The latter are less direct competition, because they're doing something slightly different.)

And we want particularly to emphasise that this is not just an 'American' club, but one that has roots here in Europe - and draw in more people with 'native' accents.

Recruitment periodically drifts through discussion on newsgroups. Since it resurfaced in the spring there's been a flurry of demos this summer. All of a sudden, everyone and their brother is doing a demo.

The trouble is...I'm not convinced that demos always work.

I admit my bias: at a gut level, I don't enjoy being stared at by mundanes, like some sideshow entertainment - it makes me profoundly uncomfortable. Being stared at when everyone is in similar funny clothes, as a herald, is a completely different matter. So I'm at best a reluctant participant.

It takes a lot of effort to assemble an attractive presentation: pavilion or sunshade, table with crafts, cooking demo with non-modern plates and pots and food, clothing and accessories. I was reminded of this as I humped kit back and forth to a demo site last weekend. (I took part as a favour for a friend, thinking that more people had agreed to come. Wrong. Sigh.)

But I'm not convinced that we can provide very much 'education' in the five-ten minutes that mundanes come to stand and stare at us, even with all our nice kit.

And I'm definitely not convinced that letting the kids play 'hit the knight' in armour is educational, though the little beggars clearly enjoy it.

So I'm realizing that cultivating new people, like new-off-the-street, is possibly not one of my strengths or my interests.

But being a helpful soul to the person who has said 'yes, I want to come to an event, can I travel with you?' is much, much easier, and more rewarding to me. Once that door is open, I'm  quite happy to support a newcomer.

It's a bit like different approaches in sales: there's the people who enjoy the challenge of cold calls, and the people who are better at 'clinching' once the customer is interested, and still others in 'customer care'. I think I'm closer to 'customer care' than I am to cold-calling.

Just some thoughts.

Comments

( 18 comments — Leave a comment )
[info]ashendari wrote:
Jul. 18th, 2005 10:11 pm (UTC)
You raise some interesting points about recruitment, my local canton current just did a pretty large demo, but have yet to have one person show up at a meeting/event due to it's influence...
[info]sismith42 wrote:
Jul. 19th, 2005 09:32 am (UTC)
I'm with you on that we need to not just introduce people to the SCA, but also get them to come to an event or so and, like, retain people, both newbies and people who have been around for a while but are getting either fed up or bored with the SCA offerings or just plain burnt out :-)

Out of curiosity, how were you recruited? Me, I had a friend who fenced and I'd done a bit of that in High School, and SCA fencing was cheaper than the Uni fencing club. Tara once did an informal survey to see what worked to recruit people in Harpelestane, I can't remember what the answers were.

What other recruitment tools (aside from demos) do you know of? Have you heard of people who join after seeing an event from the outside? (ie, the event's in a public park, and someone wanders by to see what's going on?) What about posted fliers for the group in general (as opposed to just advertising a demo)? Do those work, do you know?
[info]sharikkamur wrote:
Jul. 19th, 2005 10:28 am (UTC)
I've found that inviting people to feasts works quite well. Harpelstane is fortunate in that respect, as there are feasts run by the shire, run by the St. Andrews University mediaeval group and by various members of Brighthelm. Once they've had a great time and a great meal at a feast they've begun to get an idea of what we're about within an atmosphere that could be described as relatively normal.

Even so, it's something that works best through the network of friends rather than the public at large. So rather than persuade a friend to give up a weekend to come to an event he or she may feel nervous about, invite them to the feast on Saturday night instead.
[info]sismith42 wrote:
Jul. 19th, 2005 10:50 am (UTC)
The feasts seem to have calmed down a bit, unfortunatly. But, yeah, an evening's worth of entertainment, in a local area where they can duck out if they're really uncomfortable, is probably a good idea... come to think of it, back in the States, I seem to have recruited some freinds on the "hey come to this day-event with me"/"hey, come see my play!" basis, but most of my freinds here are already in the SCA :-)
[info]bend_gules wrote:
Jul. 19th, 2005 10:57 am (UTC)
How I started in university
I wasn't recruited, so much as I recruited myself.
I ran the archery club at university, and was intrigued by the cheery group of eccentrics who showed up with wooden equipment, who insisted they were having a lovely time with their kit, and weren't interested in the modern accessories that might improve their shooting.
(Having the hots for one of the guys in the group didn't hurt either. But I stayed around, long after we parted...)
But it was the people who drew me in, and my preexisting love of history, primed by Brother Cadfael novels, and other similar reading.
But if I'd bumped into such a lovely group who were doing 19th century reenactment instead...I might have gone that route. It was the special people I stayed for.
[info]sismith42 wrote:
Jul. 19th, 2005 11:11 am (UTC)
Re: How I started in university
Sounds like we were assimilated in similar ways :-)
[info]purple_peril wrote:
Jul. 21st, 2005 09:17 am (UTC)
Re: How I started in university
>Brother Cadfael novels

I *love* Ellis Peters / Edith Pargeter.
Have you read the Heaven Tree trilogy and the Brothers Gwynned quartet?
[info]ingaborg wrote:
Jul. 19th, 2005 12:42 pm (UTC)
If the ID people are only trying to recruit so that ID can get higher status, then maybe potential new members pick up on that. Is it possible that new members are regarded as tallies on a scorecounter, rather than as valuable in and of themselves?

From what you've said, ID sounds too concerned with size and status, and not sufficiently concerned with being an appealing group. Obvious things to look at include an attractive website, plenty of fun events (it's fine for them to be small and informal), and the existing members making an effort to talk to and welcome new faces.

I know that there are some excellent and friendly people in ID. I'm talking about the overal impression that a new member might gain. Look around the hall and see who is going up to talk to new faces, and who's turning their back to them and staying in their cliques, or only going up to them to try to sell them memorabilia for a society that hasn't sold itself to them.

[info]purple_peril wrote:
Jul. 21st, 2005 09:23 am (UTC)
>If the ID people are only trying to recruit so that ID can get higher status, then maybe potential new members pick up on that.

*nods*
I totally agree.
[info]kes_zone wrote:
Jul. 19th, 2005 12:49 pm (UTC)
I agree with you about demos being uncomfortable. I come from a theatre background, so it isn't scary dealing with the public. I find however, it makes me feel "on" and I can't relax with my friends. Menken doesn't want co-workers to know about his geeky hobby, so he keeps his helmet on most of the time.

We have a demo this weekend and we are going, however. They do seem to help recruit, and this Canton has really benefited from new blood in the last couple of years. I still believe, however, that the best recruitment comes from personal recommendation. This is how I joined many years ago.
[info]maryf wrote:
Jul. 19th, 2005 05:18 pm (UTC)
I agree with you about demos - although Gonz has managed to generate some interest in people in Swansea by following up the demo with monthly get-togethers for those who expressed an interest! I think we do need to find some way to get our name known in the wider community, though, and despite wracking my brains about this for the last year, I still haven't come up with a good way of doing this - the options I've considered are:
- posters in libraries and colleges (although not one single person in ID entered the poster competition Brian & I tried to run)
- leaflets and posters at science-fiction and fantasy conventions and role-playing conventions (like-minded group?) - although despite printing out 40+ leaflets and distributing them at Eastercon, not one person who picked them up has shown any interest
- improving the website so that it is more of an advert/explanation to newcomers, with the stuff that's on there still accessible to those who want it, but not the first stuff you see

If you have any other ideas/thoughts I'd be interested to hear them! Like you I don't think cultivating new people off the street is one of my skills - I feel embarassed going up and talking to people I don't know.
[info]sismith42 wrote:
Jul. 19th, 2005 11:33 pm (UTC)
Not to co-opt your thread, G, but what you said inspired me to look around online for some other recruiting options, beyond random flyering and demos... thought I would share since M asked.

There were several good articles on the florilegium, URLs of the most helpful ones below. I particularilly liked the idea (put forth for recruiting in college towns, but it might work in our unique situation) of doing "soft-sell" demos where we DON'T try to recruit but rather try to boost the SCA's image in the community as a place to look at real history...

http://www.florilegium.org/files/SCA-INC/recruitment-msg.html
http://www.florilegium.org/files/SCA-INC/recruiting-art.html
http://www.florilegium.org/files/NEWCOMERS/Othr-Newcomrs-art.html
(this last one is more something I have to keep in mind, having so recently returned to ID...)
[info]maryf wrote:
Jul. 20th, 2005 05:21 pm (UTC)
Thanks for those links - haven't time to read them in detail right now, but from the quick glance through them they look really helpful - I'll definitely try and set aside time to read them properly in the next few weeks
[info]bend_gules wrote:
Jul. 20th, 2005 10:59 am (UTC)
my favourite low-effort suggestion, that I've pushed before...
To broaden our numbers efficiently, we need to hit the 'soft targets', who are, IMO, the gamers/LARP crowd: they already have disposable income, interest, attitude, etc. etc.

I think the absolutely most effective tool would be an ad in whatever gamers and LARPer magazines circulate in the UK. Talk about direct marketing!

However, such an ad would assume that
a) we have an attractive, interesting, accurate, useful website to point them to and
b) the local followup is solid

I'm willing to vouch for most local followup...I think the website needs work.

How much would a quarter-page in the gamer mags cost, for say a three-month run? or if it's quarterly, for six months? I'd bet it would be worthwhile testing out.

If nothing comes of it...we've only lost that initial investment. If something comes of it, we know enough to keep the ad in.
[info]maryf wrote:
Jul. 20th, 2005 05:25 pm (UTC)
Re: my favourite low-effort suggestion, that I've pushed before...
I'll try finding out how much an ad will cost. I did enquire about getting flyers distributed in the read-me package to the Tolkien Society thing in AUgust, but by the time you added in the cost of getting 700 flyers printed it just wasn't viable, but I guess an ad might be cheaper. AS the ID funds stand at present, I don't think we can justify spending more than £200 on any adverts!

The web site issue I am trying to address at the moment - I am working an ideas and articles for a revised web site and would welcome help from anyone and everyone once I have some rough ideas together. Unfortunately work keeps getting in the way - this new job means I'm a hell of a lot busier than I was before and very often don't get home until late, by which time I'm ready to fall asleep...
[info]purple_peril wrote:
Jul. 21st, 2005 09:48 am (UTC)
On the retention side, do you have any stats on how many new people do come along to one or two events, but then disappear?
[info]dubhease wrote:
Jul. 22nd, 2005 02:47 am (UTC)
Interesting thoughts.

I suggested a while back that we (caldrithig) at some point have a discussion on having a publicity/recruitment plan. It got tabled for a while (until we were to become less busy)and then dropped off the radar, including mine.

We don't even do adult demos in our canton - only at schools that have a zero percent chance of recruiting anyone. I am not against school demos, if other people want to do them, organize them etc. I just find it maddening that a substantial part of my job during the school year is writing to lazy teachers who are looking for people to take time off of work to do their work for them.

There is also ahuge amount of people who contact me for info and then never show up at anything either. It makes writing to requests for info a lot less satisfying. In the beginning I wrote more. Now my replies are shorter and I wait to see if they are even going to bother writing back before I go all out.

How a group behaves in general is also an untalked about recruitment and retension issue. If we allow non-family oriented behaviour to flourish at events, then we have no one to blame but ourselves when people come out, are offended and leave never to return. If the group is in-fighting and back-biting, then is it any wonder some groups drive themselves into abeyance.

There is really a lot to these issues and I continue to be more full of questions than answers.
[info]idaho_smith wrote:
Jul. 22nd, 2005 01:17 pm (UTC)

I agree, we shouldn't be dragging random people to events just to make up the numbers.

> I wasn't recruited, so much as I recruited myself.
This was my experience too, I found out about heavy fighting, as I wanted to learn unchoreographed swordfighting and Southampton Uni didn't have a Kendo Club (and I wanted to do european sword and board anyway).

Consider the 7 or so new people who've been playing in Basingstoke lately - I think they all discoverered the SCA independantly. If they arrive keen they'll probably enjoy themselves more and stay.

Being in public view, unlike most other events, demos are perhaps quite a poor example of SCA activity?
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